
Band
promotion is a big part of success. Many
bands think that if they only focus on their music, then fame and fortune
will come. But more often than not, these bands eventually realize that if
there is no money - there is no music. What they don't understand is that
there are more ways for a band to make money than just playing gigs and
selling CDs. In fact, industry experts say that if you are not actively
marketing and merchandizing your band, then you are passing up half of your
revenue-generating potential.